Recent research from Gartner predicts at least 33% of enterprises will have integrated agentic AI by 2028. What does that shift look like for your web business?
At least A Third of Enterprise Software Will Be Agentic by 2028 — Is Your Biz Ready?
By 2028, 33% of enterprise software will integrate agentic AI. The publishers that survive will be the ones who build trust and authority — starting now.
A recent Gartner forecast projects that 33% of enterprise software applications will incorporate agentic AI by 2028, a staggering leap from less than 1% in 2024.
That’s not just a platform upgrade — it’s a fundamental shift in design and business model, changing how users interact and how businesses deliver value.
For publishers, developers, and advertisers, this is a distribution shift. Agentic interfaces are becoming the new default surface area online.
Dappier helps news publishers like historic broadcast org. News-Press & Gazette and data vendors like FinTech data provider Polygon.io alike turn this shift into opportunity: with tools that make your brand part of the answer layer — and with monetization built in from the start.
Agentic AI refers to autonomous software agents that can interpret intent, reason over data, and take multi-step actions without constant user input. These aren’t simple chatbots. They’re decision-making, context-aware systems that increasingly serve as the front door to enterprise software and user workflows.
A third of enterprise applications are expected to integrate these capabilities in just a few years. That includes content platforms, analytics suites, e-commerce engines, and news and media infrastructure.
As users shift from web pages to answers, and from clicks to completions, publishers face a real risk: being abstracted out of the user journey. That’s why publishers need to build now.
Dappier: Helping Publishers Own the Agentic Experience
Dappier is a full-stack AI platform built for the agentic internet. We help publishers, developers, and advertisers take control of the new UX layer:
- AI search & copilots: Our turnkey Ask AI answer engine makes it easy to deploy an AI fine-tuned on your content and deployable directly on your site — in-article, as a dockable chat module, or even as a replacement or supplement to your site’s traditional semantic search.
- Marketplace: Real-time content syndication to AI agents, with price-per-query control and permissioning baked in.
- Agentic Ads: A new monetization surface embedded directly within conversational interfaces, delivering context-aware placements with high user intent.
Dozens of publishers — from local broadcasters like News-Press & Gazette to vertical experts like Benzinga — are already using Dappier to power their own AI copilots and run contextual, monetized agentic ad formats.
Build Early, Build Trust
When 1/3 of enterprise apps are powered by agents, the fight for user attention won’t happen on landing pages — it will happen inside answers.
The publishers that thrive in this new ecosystem won’t just be the ones that push AI tools. They’ll be the ones that earn user trust, deliver accurate results, and own the experiences that matter. Branded, embedded AI helps you establish that presence — while keeping users on-platform and revenue flowing.
Those who build early will shape how their data is used, how their brand appears in answers, and how they monetize every interaction.
Dappier is here to help you do exactly that.
Own Your Answer Layer at dappier.com
Or schedule a demo to learn how you can launch your own agentic experience.
